Olyns: Measuring What You Value

At the pivotal early stages of Olyns’ journey, 168 Advisory collaborated closely with the visionary cofounders to craft a powerful measurement strategy that showcased Olyns’ innovative offerings. By diving deep into various market-accepted options, 168 Advisory identified the optimal approach that emphasized the engagement and context-rich placement of the Olyns cube, setting the stage for a standout market presence.

Through this strategic partnership, 168 Advisory defined a unique currency for Olyns’ media business, empowering the team to communicate value and differentiate their proposition with clarity. Additionally, 168 Advisory expertly identified and segmented user groups, allowing Olyns to tailor messaging that resonates deeply with target audiences. The result? A compelling sales narrative for the go-to-market pitch that equips Olyns to captivate potential partners and investors. This case study illustrates how strategic consulting from 168 Advisory can illuminate the path for startups, driving successful market entry and paving the way for sustained growth.